Ad Context Protocol · v3

AI ad-ops with
audit-ready change logs.

Bidhalo is an AI-native ad-ops platform where autonomous agents monitor campaigns 24/7, rebalance bids and budgets in real time, flag invalid traffic and policy violations, and stream audit-ready change-logs straight into the publisher's dashboard.

Live audit-stream · sample window

audit-stream · live

0114:02:11Floor bid +6.4%
0214:02:08Pacing shifted → CTV
0314:01:55Budget capped at $42.8k
0414:01:42DSP bid withdrawn — 14 pub
0514:01:30Re-bid — §4.2 supply
0x9A · acp-v3latency 38ms

+13.4%

CPM premium on the 2025–26 wave

5×

faster rebalance decisions vs. manual

100%

algorithmic moves replay-eligible

Capabilities

The four jobs every publisher needs AI bid-ops to do — without becoming a black box.

Real-time bid ops

Floor, pacing, and supply-path controls react to inventory signals within seconds — not the next bidder review cycle.

Audit-ready change logs

Every algorithmic action lands in a tamper-evident ledger with the diff, the reason, and the source signal that triggered it.

IVT + policy defense

Invalid traffic and AdCP policy violations are flagged inline, not after the fact — so spend stays clean and supply-path audits pass.

Streams to your dashboard

A live audit-stream projection pushes the same change records into the publisher's own ops surface — no proprietary console lock-in.

Invariants

Four non-negotiables the platform is built around.

AI buying carries the upside of agentic speed — and the risk of vendor opacity. The invariants below are the shape of that risk removed, in product.

  1. 01

    Every algorithmic move is a stored object

    Bid rebalances, pacing shifts, IVT quits — each one appended as a tamper-evident record, signed and queryable by inventory, exchange, agent, or hour.

  2. 02

    Agents watch the floor 24 / 7 — humans audit in seconds

    Autonomous ops trade at machine speed; the audit log lets a publisher join at any timestamp with one click and replay the reasoning that produced each change.

  3. 03

    Built on the Ad Context Protocol — not above it

    AdCP is the standard supply-side and DSP-side tools exchange intent over. Bidhalo rides on top of existing DSP and SSP stacks, so no rip-out, no re-onboarding.

  4. 04

    AI bid-ops without the vendor black box

    Audit-grade transparency is the product — the 13.4% CPM premium and 5× faster decisions benchmarked across the 2025–2026 wave are where the upside shows up, not where you give up oversight.

How it runs

Sits on top of your existing DSP / SSP. Sits on the Ad Context Protocol.

Bidhalo isn't a rip-and-replace bidder — it's the agent layer that reasons, acts, and records. Protocol signals go in, reasoned moves and audit-grade records come out.

  1. A

    Sense

    Inventory, exchange, and signal streams arrive in a normalized feed.

  2. B

    Reason

    Agents reason over historical baselines, supply-path data, and policy context.

  3. C

    Act

    Bid rebalances, pacing, and budget moves flow through the Ad-Context-Protocol layer — your existing DSP / SSP stays in place.

  4. D

    Record

    Every move is appended to the audit ledger with diff, reason, and the source signal — replayable on demand.

Plans

Pick the floor you need for your first audit-grade quarter.

Every plan ships the same audit-grade change-log, IVT and AdCP policy defenses, and the live-stream projection into your existing ops surface.

New floor

Observe

From $4.8k/ mo

  • Audit-ledger live-stream
  • IVT + AdCP policy flags
  • 15-day audit history
  • Email + Slack alerts
Talk to Bidhalo
Most adopted

Bid-ops agents

Rebalance

From $14.2k/ mo

  • Everything in Observe
  • Autonomous bid + budget agents
  • 5× faster rebalances
  • 90-day audit + replay seat
  • AdCP supply-path mapping
Talk to Bidhalo

Custom

System of record

On application

  • Everything in Rebalance
  • Multi-publisher ledger fan-out
  • SAML + signed-change audit trail
  • Dedicated AdCP solutions lead
Talk to Bidhalo

Get a demo

See the audit-stream running against your inventory.

We'll wire Bidhalo into an AdCP tenanted account, replay a sample auction against your IVT baseline, and show every move the agents make — and why.